Tech Startups Africa’ How To Survive The Ever Competitive Market

Tech Startups Africa is the next big boom in Africa. As the markets begin to expand more enterpreneurs are beginning to see the opportunities in the tech industry. The market is overflowing with hopeful entrepreneurs aiming to be the next big thing

Every year, we see the launch of new startups hoping to break into the market carve out a niche and differentiate themselves from their competitors or by doing something no one has ever done before. The good news is that there’s always room for new startups but unfortunately, 9 out of 10 startups will crash and burn.

So how would a new startup survive the harsh realities and survive the competitive market.

Tech Startups Africa: Mission

This is the most important of your business. Your mission determines the product and the brand. It is the mission of the business that your customers love, your mission immediately sets you apart from your competitors. Your business and products communicate your mission to your customers

Tech Startups Africa: Branding

A brand defines what makes your product different and creates a relationship with customers who are looking for the difference your product offers. A brand makes you stand out from the competition. For example Techie Afrika is a blog that writes not just about the tech industry in africa but also enriches us about our  general lifestyle and educates on the history and culture of various African tribes. Thats what makes us different, thats’s our niche and that’s why people who are interested in this sector keep coming back to our blog or subscribe to it.


Tech Startups Africa: Team

To have a meaningful and lifelong career, you need to work well with others which is why teamwork is so important in the professional world. It brings new ideas. … Businesses thrive when they have a diverse team of people who can contribute individual ideas. Teamwork helps solve problems


Tech Startups Africa: Network

Build meaningful relationships with not only customers but with competitors in your industry, choosing not to see them as competition but as possible partners and collaborators.

Money’ A Spiritual Force, The More You Give It Out, The More You Get

Tech Startups Africa: Practice What You Preach

Would you use your product or service on a regular basis? If not, your users probably won’t either. No matter how great the idea sounds, you need people using it. If you are a regular user, so many things become easier: highlighting the best features in marketing materials, getting ideas for improvement, creating motivation to work, etc.

Tech Startups Africa: Simplicity

The more competitive the industry, the more options your target market will have, and therefore the more information they’ll have to review on each option to choose a vendor. In such situations, all else being equal, prospects will gravitate toward the vendor that makes things clearer and easier. So, clarify, simplify and educate, and you’ll win their attention, trust and, ultimately, business.


Great things in business are never done by one person. They’re done by a team of people. Steve Jobs


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